Investing in emerging Asian markets: A study of prospects for and problems of doing business in Vietnam

Abstract

Investing in emerging economies has become very popular as a result of globalization of markets and competition. Among these, the countries in East and Southeast Asia have become very popular investment sites. This chapter explores the promise and potential problems associated with one Southeast Asian emerging market, Vietnam, and presents a survey-based study of Singaporean companies involved in the Vietnamese market. This study helps us understand why foreign firms might view Vietnam as an attractive investment site and describes the keys to success in operating in the Vietnamese market.

Citation

Osman-Gani, A.M., Ahmed, Z.U. and Ling Ng, S. (2000), "Investing in emerging Asian markets: A study of prospects for and problems of doing business in Vietnam", Yaprak, A. and Tutek, H. (Ed.) Globalization, the Multinational Firm, and Emerging Economies (Advances in International Marketing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 293-313. https://doi.org/10.1016/S1474-7979(00)10015-8