Concluding observations on designing winning products
ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9
Publication date: 20 December 2000
Citation
Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Concluding observations on designing winning products", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 295-306. https://doi.org/10.1016/S1069-0964(00)10087-0
Publisher
:Emerald Group Publishing Limited
Copyright © 2000, Emerald Group Publishing Limited