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Testing manufacturers' acceptance of competing subcontractor price-quality-service designs

Designing winning products

ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9

Publication date: 20 December 2000

Citation

Liukko, T., Lehtonen, A. and Woodside, A.G. (2000), "Testing manufacturers' acceptance of competing subcontractor price-quality-service designs", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 199-221. https://doi.org/10.1016/S1069-0964(00)10083-3

Publisher

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Emerald Group Publishing Limited

Copyright © 2000, Emerald Group Publishing Limited