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Designing new products for person-situation customer segments

Arch G. Woodside

Designing winning products

ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9

Publication date: 20 December 2000

Citation

Woodside, A.G. (2000), "Designing new products for person-situation customer segments", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 143-177. https://doi.org/10.1016/S1069-0964(00)10081-X

Publisher

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Emerald Group Publishing Limited

Copyright © 2000, Emerald Group Publishing Limited