Modeling customer preferences for alternative product designs
ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9
Publication date: 20 December 2000
Citation
Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Modeling customer preferences for alternative product designs", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 29-48. https://doi.org/10.1016/S1069-0964(00)10077-8
Publisher
:Emerald Group Publishing Limited
Copyright © 2000, Emerald Group Publishing Limited