Designing winning products based on how customers think and buy
ISBN: 978-0-76230-682-4, eISBN: 978-1-84950-060-9
Publication date: 20 December 2000
Citation
Woodside, A.G., Liukko, T. and Lehtonen, A. (2000), "Designing winning products based on how customers think and buy", Woodside, A.G., Liukko, T. and Lehtonen, A. (Ed.) Designing winning products (Advances in Business Marketing and Purchasing, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 1-28. https://doi.org/10.1016/S1069-0964(00)10076-6
Publisher
:Emerald Group Publishing Limited
Copyright © 2000, Emerald Group Publishing Limited