Integrating generic strategies: A question of strategic intensity?

Abstract

This study addresses an international data set with a model of strategy that attempts to bridge the gap between generic and situational models of strategy by assessing relative commitment to quality and to cost control. It opens with a discussion of generic models and situational models of strategy and their relationship to manufacturing strategies. Then, a proposed model which would permit interaction of quality and cost concerns is developed and tested.

Citation

Reitsperger, W.D., Daniel, S.J. and Tallman, S.B. (1994), "Integrating generic strategies: A question of strategic intensity?", Research in Global Strategic Management (Research in Global Strategic Management, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 65-79. https://doi.org/10.1016/S1064-4857(93)04006-W