INTERNATIONAL BUSINESS EDUCATION IN THE GLOBAL ECONOMY

Abstract

This paper identifies sweeping transformations taking place in the contemporary IB environment and discusses their impact on IB education. We focus on two overarching trends: (1) the demise of the nation-state as the relevant unit around which IB activity is organized and conducted; and (2) the demise of the stand-alone firm, with a hierarchic distribution of power and control, as the principal unit of business competition. We then discuss the range of new skills business managers will need to operate successfully in this new environment, emphasizing the need for cross-cultural awareness, entrepreneurial skills, and networking capabilities.

Citation

Wright, R.W. (2003), "INTERNATIONAL BUSINESS EDUCATION IN THE GLOBAL ECONOMY", Rugman, A.M. (Ed.) Leadership in International Business Education and Research (Research in Global Strategic Management, Vol. 8), Emerald Group Publishing Limited, Leeds, pp. 269-281. https://doi.org/10.1016/S1064-4857(03)08017-3