INTERNATIONAL MARKETING RESEARCH

Abstract

The number and breadth of research articles, diversity of topics, and improved quality in international marketing research have all grown rapidly over the past 30 years. Our sample of 26 research journals shows that the number of articles increased by almost 400% between 1970 and 2001, rising from fewer than 50 in 1970 to nearly 200 in 2001, and more than doubled between 1980 and 2001. More important, the quality improved even faster, while the range and diversity of topics expanded at least tenfold. Indiana University was a principal actor in this revolution.

Citation

Kitzmiller, G. and Miller, J. (2003), "INTERNATIONAL MARKETING RESEARCH", Rugman, A.M. (Ed.) Leadership in International Business Education and Research (Research in Global Strategic Management, Vol. 8), Emerald Group Publishing Limited, Leeds, pp. 127-142. https://doi.org/10.1016/S1064-4857(03)08009-4