Sport, Business and Management: Volume 6 Issue 4

Decision-making processes in football clubs associated with an external advisory programme

Benjamin Thomas Egli, Torsten Schlesinger, Mariëlle Splinter, Siegfried Nagel

The purpose of this paper is to foster a better understanding of how decision-making processes work in sport clubs and to develop appropriate advisory concepts or management tools…

Antecedents and consequences of sponsor-stadium fit: Empirical evidence from a non-historic stadium context in Japan

Makoto Nakazawa, Masayuki Yoshida, Brian S. Gordon

Integrating several streams of theoretical reasoning such as social identity theory, congruity theory and the customer gratitude approach, the purpose of this paper is to develop…

Sponsorship networks: toward an innovative model

Nicolas Chanavat, Michel Desbordes, Geoff Dickson

Sponsorship rarely occurs in a one sponsor-one sponsee dyad (single sponsorship), yet a large portion of sponsorship research takes this perspective. The purpose of this paper is…

Managing celebrity via impression management on social network sites: An exploratory study of NBA celebrity athletes

Kwame J.A. Agyemang, Antonio S. Williams

Central to the celebrity creation process is mass media communication and impression management (IM) behaviors of social actors. The emergence of social network sites (SNSs) such…

Football clubs’ profitability after the Financial Fair Play regulation: evidence from Italy

Mario Nicoliello, Davide Zampatti

In 2009, the Union of European Football Associations approved the Financial Fair Play (FFP) regulations. These regulations refer to the requirements of transparency and financial…

Ambush marketing in sports: an attack on sponsorship or innovative marketing?

Gerd Nufer

The purpose of this paper is to comprehensively characterise the interdisciplinary phenomenon of ambush marketing in sports, structure its manifestations, illustrate the…