Management conversations in Danish companies: communicating corporate values and strategies

Citation

Aggerholm, H.K. (2010), "Management conversations in Danish companies: communicating corporate values and strategies", Strategic Direction, Vol. 26 No. 1. https://doi.org/10.1108/sd.2010.05626aad.007

Management conversations in Danish companies: communicating corporate values and strategies

Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 1

Aggerholm H.K., Andersen M.A., Asmuß B., Thomsen C.Corporate Communications: An International Journal (UK)2009Vol. 14 No. 3Start page: 264No. of pages: 16

Purpose – good stakeholder relations are crucial for the corporate image and reputation of modern organizations. One important management tool for use in successfully establishing good stakeholder relations involves management conversations. Until now these conversations have not been investigated extensively either in general or specifically within the field of corporate communication. To contribute to this developing field of research by presenting the results of a study of management conversations. Design/methodology/ approach – investigates the ways in which various management conversations are used strategically in companies to benefit relations with stakeholders and the image or reputation of the company concerned. The conversations studied are recruitment conversations, job appraisal interviews, round-table sickness leave conversations and dismissal conversations.Article type: Research paperISSN: 1356-3289Reference: 38AS459

Keywords: Conversation, Corporate communications, Corporate strategy, Denmark, Management techniques