Keywords
Citation
(1999), "3DayCar feasibility project", Industrial Robot, Vol. 26 No. 5. https://doi.org/10.1108/ir.1999.04926eab.001
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, MCB UP Limited
3DayCar feasibility project
3DayCar feasibility project
Keywords Car, Supply and demand
A UK research team has initiated a project to develop the tools, techniques and organisation blueprints which will bring down the time between a customer ordering a new car and receiving it to just three days.
The 3DayCar project team includes researchers from business schools at Cardiff and Bath Universities, working under the leadership of Malcolm Harbour, director of the International Car Distribution Programme (ICDP). The programme is backed by the UK Government through the auspices of the Engineering and Physical Sciences Research Council. It is also supported by automotive manufacturers and suppliers including Ford, Honda, Nissan, Peugeot, Vauxhall and Volkswagen.
"For the first time, all parts of the car industry - from raw material suppliers right through the chain to dealers - are working together to create a truly customer driven automotive enterprise. Our aim is to empower customers to drive the whole production process," explains Malcolm Harbour.
Having analysed the current system, the research team plans to identify the new product and production technologies, marketing and distribution methods, IT infrastructure and reshaped organisations which are needed to achieve the 3 day goal. Computer modelling and simulation tools will be used to demonstrate the impact of the new technology and methods.
Organisations wishing to discuss involvement in the 3DayCar programme should contact Malcolm Harbour. Tel: +44 121 711 3158.