Practical Pricing Research

Abstract

The purpose of this article is to demonstrate how useful information about the structure of markets, and in particular the pricing of products, can be achieved by simple and economical research techniques. Two fields of pricing research are covered: simple pricing questions which can be added to research designed primarily for other purposes and custom‐built pricing studies. The work is derived entirely from actual pricing and other research conducted for a number of clients by the Oxford Research Agency.

Citation

Clarke, J. (1985), "Practical Pricing Research", Marketing Intelligence & Planning, Vol. 3 No. 2, pp. 43-56. https://doi.org/10.1108/eb045714