Canadian distribution is different

Abstract

In the summer of 1971, the United States announced a ten per cent import surcharge. Hit by a decline in orders from the United States, many exporters found they needed a replacement market for their lost sales. Canada would seem their natural choice. Although only one‐tenth of the population of the United States market, her purchasing power is far higher than any other country of equivalent size, and Canada appears similar to the United States in language, economic environment, culture and aspirations.

Citation

BANTING, P.M., HALL, A.H. and BAUER, E.L. (1972), "Canadian distribution is different", International Journal of Physical Distribution, Vol. 2 No. 2, pp. 73-77. https://doi.org/10.1108/eb038856