Environmental Accounting in the New Zealand Contracting Industry: Comments on the Use of Mail Survey Method — A Rejoinder

Abstract

Many of the survey design issues raised by Tung (2000) are revisited in the context of Guilding and Kirman's (1998) study. While several practical issues are raised, underlying this rejoinder is the message that when conducting questionnaire survey research, issues can arise that require the researcher to exercise a degree of subjective judgement. While the researcher should always attempt to observe the types of practice noted by Tung, the application of these practices can be compromised when one turns to the reality of operationalisalion in the context of a particular research question(s) and a particular sample.

Citation

Guilding, C. (2000), "Environmental Accounting in the New Zealand Contracting Industry: Comments on the Use of Mail Survey Method — A Rejoinder", Pacific Accounting Review, Vol. 12 No. 1, pp. 17-26. https://doi.org/10.1108/eb037947