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NOW Accounts: Awareness and Impact

Venkatakrishna V. Bellur (Niagara University, New York)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 January 1984

149

Abstract

The introduction of NOW Accounts in the United States is considered. The author investigates the awareness, knowledge and use of such accounts among a sample of households in the state of Michigan.

Keywords

Citation

Bellur, V.V. (1984), "NOW Accounts: Awareness and Impact", International Journal of Bank Marketing, Vol. 2 No. 1, pp. 40-49. https://doi.org/10.1108/eb010734

Publisher

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MCB UP Ltd

Copyright © 1984, MCB UP Limited

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