What Role Should Marketing Theory Play in Marketing Education: A Cross‐National Comparison of Marketing Educators
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 1 July 1993
Abstract
The focus of this article is a cross‐national comparison of the role the study of marketing theory should play in the marketing education process. This study also examines whether the status of marketing theory differs from marketing academicians in the United States, Europe, and the Pacific Basin.
Citation
Howard, D.G. and Ryans, J.K. (1993), "What Role Should Marketing Theory Play in Marketing Education: A Cross‐National Comparison of Marketing Educators", Asia Pacific Journal of Marketing and Logistics, Vol. 5 No. 2, pp. 29-43. https://doi.org/10.1108/eb010249
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited