A STRATEGY FOR SMALL BUSINESS INTERNATIONALISATION

Abstract

In this article a new Norwegian approach to assisting small companies to develop international operations is examined. The aim of the scheme is, gradually, to mould groups of small companies with related products into separate entities which serve as vehicles for international market entry. An outside consultant is responsible for guiding and supporting each group's activities. In addition, the market entry process is buttressed by a range of sponsor organisations. While the scheme has had mixed success so far, it is indicative of the scope for innovation in assisting many small firms with unexploited potential for international operations.

Citation

Joynt, P. and Welch, L. (1985), "A STRATEGY FOR SMALL BUSINESS INTERNATIONALISATION", International Marketing Review, Vol. 2 No. 3, pp. 64-73. https://doi.org/10.1108/eb008284