DIFFERENT PERCEPTIONS OF JAPANESE MARKETING
William Lazer
(Eugene and Christine Lynn Eminent Scholar in Business Administration, Florida Atlantic University, Boca Raton, Florida, 33431)
343
Abstract
Japanese and American marketing executives have different perceptions of Japanese marketing approaches, concepts and strategies. Differences in perceptions of Japanese market protection, superpower status, government assistance, Westernisation, competition, organisation, consumers and decisions are investigated.
Citation
Lazer, W. (1985), "DIFFERENT PERCEPTIONS OF JAPANESE MARKETING", International Marketing Review, Vol. 2 No. 3, pp. 31-38. https://doi.org/10.1108/eb008281
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited