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MANAGING BUSINESS CONVERSATIONS FOR SUCCESS

Charles J. Margerison (International Management Centre from Buckingham)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 February 1988

93

Abstract

The reasons and factors influencing business conversations are examined. The consequences of win/lose conversations, and how to develop win/win approaches are demonstrated and their advantages and disadvantages discussed.

Keywords

Citation

Margerison, C.J. (1988), "MANAGING BUSINESS CONVERSATIONS FOR SUCCESS", Industrial and Commercial Training, Vol. 20 No. 2, pp. 10-14. https://doi.org/10.1108/eb004096

Publisher

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MCB UP Ltd

Copyright © 1988, MCB UP Limited

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