Pop-up power: How pop-up outlets are changing the landscape of fashion retail

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Pop-up outlets are ubiquitous, but increasingly powerful tools in the unsettled fashion retail market place. This report looks at how they can be used and why in international organizations.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Pop-up power: How pop-up outlets are changing the landscape of fashion retail", Strategic Direction, Vol. 34 No. 10, pp. 7-9. https://doi.org/10.1108/SD-06-2018-0143