Key elements of strategic communication: An inclusive approach

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The factors involved in strategic communication are made up of various interplaying elements. Taking an inclusive approach towards these can lead to a more effective approach

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Key elements of strategic communication: An inclusive approach", Strategic Direction, Vol. 34 No. 10, pp. 19-21. https://doi.org/10.1108/SD-06-2018-0135