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Determinants of perceived success in management consulting: An empirical investigation from the consultant perspective

Matias Bronnenmayer (BMW AG, München, Germany)
Bernd W. Wirtz (German University of Administrative Sciences, Speyer, Germany)
Vincent Göttel (German University of Administrative Sciences, Speyer, Germany)

Management Research Review

ISSN: 2040-8269

Article publication date: 20 June 2016

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Abstract

Purpose

This paper aims to conceptualize perceived management consulting success, derive relevant success factors based on principal-agent theory and the resource-based view as well as investigate the particular factors’ influence. Management consulting has become important for improving the competitiveness of a variety of firms. Surprisingly, there is little empirical evidence clarifying what constitutes a successful management consulting project.

Design/methodology/approach

The authors conduct a survey to empirically investigate the hypotheses. They develop the survey instrument through a literature review, expert interviews, a pre-test and an item-sorting test. To analyze the data from 348 management consultants, the authors apply structural equation modeling. Additionally, they choose a triangulation approach by asking secondary informants about the originally surveyed consultants’ responses.

Findings

Initially, the authors develop the second-order construct perceived management consulting success, consisting of the factors compliance with budget and schedule, degree of target achievement, profitability as well as expansion and extension. Additionally, they develop an understanding of management consulting’s success factors. In this regard, five of six factors show a significant impact on perceived management consulting success.

Originality/value

According to the results, the factor intensity of collaboration is of highest importance for perceived management consulting success. Further, the factors common vision, consultant expertise and top management support show comparably strong significant influences. Yet, the authors have to reject the hypothesis about trust. This result conveys the complicacy of the consultant–client relationship and shows that building a trustful relationship between both parties is hard to accomplish.

Keywords

Citation

Bronnenmayer, M., Wirtz, B.W. and Göttel, V. (2016), "Determinants of perceived success in management consulting: An empirical investigation from the consultant perspective", Management Research Review, Vol. 39 No. 6, pp. 706-738. https://doi.org/10.1108/MRR-06-2014-0145

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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