Influence mechanism of undergraduate students’ green innovation behavior: AMO perspective and multilevel empirical study
International Journal of Sustainability in Higher Education
ISSN: 1467-6370
Article publication date: 21 February 2024
Abstract
Purpose
To contribute to achieving the Sustainable Development Goals, this study aims to explore how to encourage innovative green behaviors among college students and the mechanisms behind the formation of green innovation behavior. Specifically, this study examines the influences of schools, mentors and college students themselves.
Design/methodology/approach
A multilevel, multisource study involving 261 students from 51 groups generally supported this study’s predictions.
Findings
Proenvironmental and responsible mentors significantly predicted innovative green behavior among college students. In addition, creative motivation mediated the logical chain among green intellectual capital, emotional intelligence and green innovation behavior.
Practical implications
The study findings offer new insights into the conditions required for college students to engage in green innovation. In addition, they provide practical implications for cultivating green innovation among college students.
Originality/value
The authors proposed and tested a multilevel theory based on the ability–motivation–opportunity framework. In this model, proenvironmental and responsible mentors, green intellectual capital and emotional intelligence triggered innovative green behavior among college students through creative motivation.
Keywords
Acknowledgements
This work was supported by the Sciences and Research Project of Education Department, Jilin Province, China (Grant No. JJKH20221111JY); The Teaching Reform Project of Higher Education in Jilin Province (Grant No. JLJY202134102546); Graduate Teaching Reform Project of Jilin University (Grant No. 2023JGZ018); The key Project of Undergraduate Teaching Reform in Jilin University(Grant No. 2021XZD031).
Citation
Liu, J., Wen, H., Wen, R., Zhang, W., Cui, Y. and Wang, H. (2024), "Influence mechanism of undergraduate students’ green innovation behavior: AMO perspective and multilevel empirical study", International Journal of Sustainability in Higher Education, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJSHE-02-2023-0067
Publisher
:Emerald Publishing Limited
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