Scale to measure tourist value of destination restaurant service
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 7 June 2019
Issue publication date: 4 September 2019
Abstract
Purpose
The purpose of this study is to develop a measurement scale to explain how international tourists, as consumers at destination restaurants, evaluate their dining experiences.
Design/methodology/approach
The measurement scale was developed using a three-stage process: initial item generation, scale development and scale evaluation. A total of 369 self-administered questionnaires validated the developed scale.
Findings
The results showed five dimensions of value of destination restaurant services: service quality value, authentic experience value, emotional experience value, social value and utility value. The scale, comprising 40 items, was reliable and valid for assessing the value of destination restaurant services.
Research limitations/implications
This scale revealed new items that help explain the value of various destination restaurant services among international tourists. The developed scale could be used to extend the research model with antecedents of value and consequences of value for destination restaurant services.
Practical implications
Considering the popularity of food tourism among international tourists, the developed scale should be useful in assessing how tourists value destination restaurant services, thereby helping restaurant managers create effective marketing strategies.
Originality/value
This study contributes with a new, reliable and valid measurement scale that was specifically developed to address the unique value of destination restaurant services.
Keywords
Citation
Kim, O.Y., Seo, S. and Nurhidayati, V.A. (2019), "Scale to measure tourist value of destination restaurant service", International Journal of Contemporary Hospitality Management, Vol. 31 No. 7, pp. 2827-2844. https://doi.org/10.1108/IJCHM-05-2018-0443
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited