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Prelims

Daria Holovko (KPMG, Italy)
Lamberto Zollo (University of Milan, Italy)

Digitalization as a Strategic Tool for Entrepreneurship Survival and Crisis Management: Lessons from Ukrainian MSEs

ISBN: 978-1-83797-682-9, eISBN: 978-1-83797-681-2

Publication date: 27 May 2024

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Citation

Holovko, D. and Zollo, L. (2024), "Prelims", Digitalization as a Strategic Tool for Entrepreneurship Survival and Crisis Management: Lessons from Ukrainian MSEs (Entrepreneurial Behaviour Series), Emerald Publishing Limited, Leeds, pp. i-xii. https://doi.org/10.1108/978-1-83797-681-220241010

Publisher

:

Emerald Publishing Limited

Copyright © 2024 Daria Holovko and Lamberto Zollo

Half Title Page

DIGITALIZATION AS A STRATEGIC TOOL FOR ENTREPRENEURSHIP SURVIVAL AND CRISIS MANAGEMENT

Series Page

Entrepreneurial Behaviour

Series Editors:

  • Dr Andrea Caputo, University of Lincoln, UK

  • Dr Massimiliano M. Pellegrini, University of Rome Tor Vergata, Italy

This series is dedicated to communicating innovative and multi-disciplinary new research that advances theory and practice in Entrepreneurial Behaviour. The series is focused on expanding the scope of Entrepreneurial Behaviour theory and analysis and enriching practice by encouraging multi-theoretical, multi-cultural, and multi-disciplinary approaches.

Key issues explored in Entrepreneurial Behaviour include cognition, decision-making, organizational behaviors, and identifying, creating, and exploiting opportunities concerning new products, services, processes, innovations, or ventures from entrepreneurial perspective.

The primary focus will be on the study of entrepreneurs, small and medium enterprises, and family businesses, with a secondary focus on entrepreneurial and innovative behaviors in other forms of organizations, such as non-profits corporations, and public administration.

Editorial Advisory Board

  • Andrea Caputo, University of Lincoln (Editor)

  • Massimiliano M. Pellegrini, University of Rome Tor Vergata (Editor)

  • Afsnahe Bagheri, University of Tehran

  • Matteo Cristofaro, University of Rome Tor Vergata

  • Sally Dibb, Coventry University

  • Mohammad Fakher, University of Rome Tor Vergata

  • Marina Dabic, University of Zagreb and Nottingham Trent University

  • Leo-Paul Dana, Dalhousie University

  • Giulia Flamini, University of Rome Tor Vergata

  • Laëtitia Gabay-Mariani, CERAG - Grenoble-Alpes University

  • Anibal Lopez, Nova School of Business and Economics

  • Luca Gnan, University of Rome Tor Vergata

  • Charlott Menke, Fraunhofer Center for International Management and Knowledge Economy IMW, Germany

  • Damiano Petrolo, University of Rome Tor Vergata

  • Marco Romano, University of Catania

  • Yi Ruan, University of Nottingham Ningbo China

  • Sid Hanna Saleh, Colorado School of Mines

  • Anna Souakri, ESCP Europe

  • Marzena Starnawska, University of Warsaw

  • Matthias Raith, Otto-von-Guericke-Universität Magdeburg

  • Giuseppe Valenza, Mediterranea University of Reggio Calabria

  • Cizhi Wang, Capital University of Business and Economics

Title Page

DIGITALIZATION AS A STRATEGIC TOOL FOR ENTREPRENEURSHIP SURVIVAL AND CRISIS MANAGEMENT: LESSONS FROM UKRAINIAN MSEs

BY

DARIA HOLOVKO

KPMG, Italy

and

LAMBERTO ZOLLO

University of Milan, Italy

United Kingdom – North America – Japan – India – Malaysia – China

Copyright Page

Emerald Publishing Limited

Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL.

First edition 2024

Copyright © 2024 Daria Holovko and Lamberto Zollo.

Published under exclusive licence by Emerald Publishing Limited.

Reprints and permissions service

Contact: www.copyright.com

No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters’ suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-83797-682-9 (Print)

ISBN: 978-1-83797-681-2 (Online)

ISBN: 978-1-83797-683-6 (Epub)

Contents

List of Figures and Tables ix
About the Authors xi
1. Introduction 1
2. Theoretical Background 5
3. Research Question and Framework Development 33
4. Methodology 37
5. Analysis and Discussion 47
6. Theoretical, Managerial, and Policy Implications 65
7. Limitations and Future Research 75
Conclusion 77
Appendix 81
References 89

List of Figures and Tables

FIGURES
Fig. 1. Risk Factors for MSEs. 10
Fig. 2. A Crisis Management Model. 14
Fig. 3. Stages for Creating a Marketing Activities Plan Within Crisis Management. 17
Fig. 4. A Crisis Marketing Management Model. 18
Fig. 5. Consumer Segments’ Behavioral Changes During the Crisis. 23
Fig. 6. Hypothesized Conceptual Model. 35
Fig. 7. Statistics of Ukrainian MSEs’ Activity During the First Months ofthe War in 2022. 38
Fig. 8. Perils and Prospects of Ukrainian MSEs in 2022. 39
Fig. 9. Structure of Coding Analysis. 47
Fig. 10. Creation of Codes for the Analysis. 48
Fig. 11. Tracking Codes in a “codebook” to Familiarize with theTranscripts. 48
Fig. 12. Descriptive Coding Example. 49
Fig. 13. In vivo Coding Example. 50
Fig. 14. Process Coding Example. 51
Fig. 15. Organization of Code Excerpts from the Interview. 51
Fig. 16. Grouping Codes into Themes. 52
Fig. 17. Revision and Merging of Codes. 53
Fig. 18. MSEs To-Do-List of Actions During a Crisis. 73
Fig. 19. MSEs Not-To-Do-List of Actions During a Crisis. 73
TABLES
Table 1. The Role and Significance of Crises in Modern Economic Systems. 7
Table 2. Key Differences Between Standard Management and Crisis Management. 13
Table 3. Semi-Structured Questionnaire Protocol for Micropreneurs and Their Activity During and After the Crisis. 45
Table 4. Codebook with Final Themes, Codes, and Details. 54
Table 5. Directions and Implications for Business Model Digitalization. 67
Table 6. Key Spheres of Entrepreneurial Knowledge TowardDigitalization. 70
Table 7. Steps for Adjusting the Communication Strategy During Crisis. 72

About the Authors

Daria Holovko is an alumnus of the Department of Economics, Management and Quantitative Methods at the University of Milan (Italy), where she successfully completed a Master’s Degree program specializing in the Management of Innovation and Entrepreneurship with a focus on Digital Innovation. During her academic path, she made notable contributions to the field by publishing various scholarly articles focused on augmenting organizational efficiency, attaining competitive advantage, and ensuring economic stability within enterprises. Additionally, Daria actively participated in collaborative group projects, assuming the role of a consultant in areas such as business strategy development, digital marketing, and sustainable entrepreneurship. Upon completing her studies, Daria embarked on a professional journey in the consulting domain, joining the KPMG company in Milan as a business analyst.

Lamberto Zollo, PhD, is Associate Professor at the Department of Economics, Management and Quantitative Methods - University of Milan (Italy), where he teaches Digital Marketing and Innovation. His main areas of research refer to SMEs’ new technologies adoption and digital transformation, as well as marketing and managerial decision-making processes in startups and organizations. He has served on editorial boards and has published articles in several international peer-reviewed journals such as Journal of Business Research, Journal of Business Ethics, Business Strategy & the Environment, Journal of Managerial Psychology, Technological Forecasting & Social Change, International Journal of Production Research, International Journal of Advertising, and Journal of Retailing and Consumer Services.

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