Reality Technologies (AR, VR, MR, XR) in Tourism

Abstract

The change in the technological environment within the macro-environment factors in recent years affects states, businesses, societies and individuals and concerns not only technology-based sectors but also many fields. In particular, trends such as artificial intelligence, metaverse, robotics, advanced connectivity, the Internet of Things, big data, small data, blockchain, cloud technologies and reality technologies, which are called new technology, are developing very quickly compared to the past and expanding their global usage areas. Creating strategies and policies without considering these factors creates problems in many areas. These problems are marketing, competition, cost, efficiency and productivity.

Reality technologies, which are the research area in this chapter and enable users to interact with the digital world, have a wide application area in the tourism industry. With technological tools such as smartphones and virtual reality (VR) glasses; personalisation, interactive experience, information gathering and decision-making; many different solutions are produced in areas such as education, service and security. Along with its many advantages, the disadvantages of reality technologies and the negative outputs of this transformation are significant for the understanding and future of the subject.

Citation

Kumlu, S.T., Samancıoğlu, E. and Özkul, E. (2024), "Reality Technologies (AR, VR, MR, XR) in Tourism", Tanrisever, C., Pamukçu, H. and Sharma, A. (Ed.) Future Tourism Trends Volume 2 (Building the Future of Tourism), Emerald Publishing Limited, Leeds, pp. 115-127. https://doi.org/10.1108/978-1-83753-970-320241007