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Effects of COVID-19 on Tourism and Hospitality: Exploring the New Normal

aMarondera University of Agricultural Sciences and Technology (MUAST), Zimbabwe
bAfrica University (AU), Zimbabwe
cUniversity of the Witwatersrand, South Africa
dManicaland State University of Applied Sciences (MSUAS), Zimbabwe

The Emerald Handbook of Destination Recovery in Tourism and Hospitality

ISBN: 978-1-80262-074-0, eISBN: 978-1-80262-073-3

Publication date: 7 November 2022

Abstract

The purpose of this chapter is to explore the effects of COVID-19 pandemic on tourism and hospitality. Motivation of the researchers in constructing the chapter was to logically alert the present-day and future world tourism and hospitality business leaders on how to respond to the disruptive forces attributed to deadly viral pandemics like that of COVID-19 pandemic. The purpose being to draw conclusions and identifying the research gaps. It is based on a structural analysis methodology to frame the categories of the major analysis in combination with scientific rigour to a broad and complex problem. Research results proved that the primary effects of COVID-19 pandemic on tourism and hospitality industry include technology disruption, globalisation problems and logistical inefficiencies. Implications to contemporary tourism and hospitality industry business leaders include bringing-in technologies, incubating survival plans of actions. The study results underscore the necessity of understanding effects of COVID-19 pandemic on tourism and hospitality so as to craft both proactive and reactive strategic stances. The research contributes to literature and theoretical novel introspections into the depth and breadth of how various tourism and hospitality industry metamorphoses can lead to navigation and survival in such COVID-19 pandemic environments.

Keywords

Citation

Nyagadza, B., Chigora, F., Pashapa, R., Chuchu, T., Maeeresa, W. and Katsande, C. (2022), "Effects of COVID-19 on Tourism and Hospitality: Exploring the New Normal", Mohanty, P., Sharma, A., Kennell, J. and Hassan, A. (Ed.) The Emerald Handbook of Destination Recovery in Tourism and Hospitality, Emerald Publishing Limited, Leeds, pp. 11-21. https://doi.org/10.1108/978-1-80262-073-320221002

Publisher

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Emerald Publishing Limited

Copyright © 2023 Brighton Nyagadza, Farai Chigora, Rumbidzai Pashapa, Tinashe Chuchu, Wadzanai Maeeresa and Chipo Katsande. Published under exclusive licence by Emerald Publishing Limited