Trap 4: Making Unrealistic Return Expectations
H. Kent Baker
(American University, Kogod School of Business, Washington, DC)
Vesa Puttonen
(Aalto University, School of Business, Helsinki, Finland)
ISBN: 978-1-78714-253-4, eISBN: 978-1-78714-252-7
Publication date: 15 March 2017
Citation
Baker, H.K. and Puttonen, V. (2017), "Trap 4: Making Unrealistic Return Expectations", Investment Traps Exposed, Emerald Publishing Limited, Leeds, pp. 257-287. https://doi.org/10.1108/978-1-78714-252-720171010
Publisher
:Emerald Publishing Limited
Copyright © 2017 Emerald Publishing Limited