A decision chart for small business Web site content

Abstract

Describes some research that is designed to help businesses to maximise the application of Internet technology to add value to their product or service. Uses the type of consumer good as a basis to develop a decision chart to help organisations to identify ways of adding value to a consumer good using Internet technology. Provides a classification scheme that businesses can examine in relation to their goods. Follows a path which leads to the suggested Internet features that provide added value for the consumer. A study involving small business consultants found that the initial chart had its limitations, and needed to be simplified so that it could be understood by small businesses and would be versatile enough to be applicable to firms with a number of different goods. Their suggestions have been incorporated in the updated decision chart. Anticipates that the chart can be used to provide organisations with a structured approach to determining suitable Web site features.

Citation

Sandy, G. and Burgess, S. (2003), "A decision chart for small business Web site content", Logistics Information Management, Vol. 16 No. 1, pp. 36-47. https://doi.org/10.1108/09576050310453723