Authenticity and transparency in the advertising industry: An interview with John Morris
Abstract
Purpose
The purpose of this article is to demonstrate to advertising professionals and students with an interest in marketing how one of the largest and most successful advertising companies in the world operates.
Design/methodology/approach
Provides a discussion and interview
Findings
Corporate and financial transparency go hand in hand with authentic brands that consumers trust. Brands must stay true to what they are, especially when a brand or company is in crisis. Bill Ford, Chairman and CEO, of Ford is an example of an authentic and truthful leader who is out front explaining to the American people what he is doing and why.
Originality/value
Advertising professionals and students with an interest in marketing will learn some key facts about how one of the largest and most successful advertising companies in the world operates.
Keywords
Citation
Anderberg, J. and Morris, J. (2006), "Authenticity and transparency in the advertising industry: An interview with John Morris", Journal of Management Development, Vol. 25 No. 10, pp. 1021-1023. https://doi.org/10.1108/02621710610708667
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited