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E‐learner experiences: learning from the pioneers

Andrew Ettinger (Director of Learning Resources at Ashridge, Berkhamsted, Hertfordshire, UK. (andrew. ettinger@ashridge.org.uk).)
Viki Holton (Senior Researcher at Ashridge, Berkhamsted, Hertfordshire, UK. (viki.Holton@ ashridge.org.uk).)
Eddie Blass (Research Associate, at Ashridge, Berkhamsted, Hertfordshire, UK. (addie.blass@ashridge.org.uk).)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 1 October 2005

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Abstract

Purpose

To share the experiences of e‐learning pioneers with regard to the cultural change necessary for e‐learning to be successfully adopted in an organisation.

Design/methodology/approach

Based on 29 research case studies.

Findings

A cultural change needs to take place in organisations for e‐learners to engage in the process. Blending e‐learning with other forms of learning can be a useful introduction to the discipline, but enthusiasm soon wears off. Common resistances to the concept are explored including lack of time and the loneliness of e‐learning, and how the “any where, any time” element of the provision can be as much of a hindrance as of a help.

Practical implications

Suggestions given for ways of overcoming the difficulties encountered by the case study organisations.

Originality/value

Reflections of early adopters of e‐learning highlights areas of success and difficulty to help other organisations to avoid the same pitfalls.

Keywords

Citation

Ettinger, A., Holton, V. and Blass, E. (2005), "E‐learner experiences: learning from the pioneers", Industrial and Commercial Training, Vol. 37 No. 6, pp. 286-290. https://doi.org/10.1108/00197850510617550

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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