Table of contents
Exploring the importance of mobile app attributes based on consumers' voices using structured and unstructured data
Sasadhar Bera, Subhajit BhattacharyaThis exploratory study examines and comprehends the relative importance of mobile app attributes from a consumer perspective. Both quantitative and qualitative analysis approaches…
610
Comovement of stock markets pre- and post-COVID-19 pandemic: a study of Asian markets
Reetika VermaThe study aims is to explore the cointegration level among major Asian stock indices from pre- COVID-19 to post COVID-19 times.
960
I share because I care! Smallholder farmers’ perceptions of the usefulness of word of mouth for their market participation decisions
Ismail Juma Ismail, David Amani, Ismail Abdi Changalima, Isaac KazunguThe approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is…
481
The case of the serial entrepreneur
Raju Varghese Vazhapilly, Leena B. DamThe protagonist of the case is Mr. Prasad Dhumal. Prasad is technically gifted and is considered a subject expert in his line. Prasad exhibits all entrepreneurial traits like high…
398
ISSN:
2754-0138e-ISSN:
2754-0146Online date, start – end:
2021Journal’s owner:
Indian Institute of Management, RanchiOpen Access:
open accessEditor:
- Prof (Dr) Deepak Kumar Srivastava