Table of contents
Covid-19 is driving fear and greed in consumer behaviour and purchase pattern
Kavya Satish, Abhishek Venkatesh, Anand Shankar Raja ManivannanThis research aims to study the recent changes in consumer behaviour and purchase pattern during the Covid-19 pandemic. Covid-19 pandemic has forced consumers to stockpile, which…
8689
Emergence of children as influencers in family consumption decisions – a resource theory approach
Harikishni NainThis paper aims to examine the perception of parents regarding the role of children as influencers in family consumption decisions in India. The purpose is to support marketing…
2486
The role of personality traits in promoting customer citizenship behaviour: special reference to the homestay tourism context in Sri Lanka
Shanika Lakmali, Kanagasabai KajendraThis study aims to explore customer personality traits as an antecedent of customer citizenship behaviour which positively facilitates service providers.
2363
ISSN:
2719-2377e-ISSN:
2738-2486Online date, start – end:
2021Journal’s owner:
Sri Lanka Institute of Marketing(opens new window)Open Access:
open accessEditor:
- Dr. Dewasiri N. J.