Table of contents
Innovation strategies of Indian market leaders
Rishikesha T. KrishnanThe purpose of this paper is to identify the innovation strategies, and to understand the role of innovation, in the growth of Indian market leaders.
1547
Assessing India's lead market potential for cost‐effective innovations
Rajnish Tiwari, Cornelius HerstattThe purpose of the present study is to assess India's potential as a lead market for cost‐effective frugal innovations. This is of special interest since lead markets have…
3901
Taking India to the world: CEOs' perspectives on the internationalization of Indian IT multinationals
Mohan ThiteThe aim of this paper is to deal with the purpose, process and prospects pertaining to the rapid internationalization of the Indian information technology (IT) services…
463
Fighting the advertising battle
Seema GuptaThe purpose of this case is to illustrate the strategic as well as tactical dimensions of comparative advertising. The case can be used to demonstrate that the implications of…
1039
ISSN:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh