Business Strategy Series: Volume 11 Issue 3
Table of contents
Managing reputation equity
Pieter Klaas JagersmaThe article aims to elaborate on the importance of “managing reputation equity” in the banking industry.
Problem‐based leadership: nurturing managers during turbulent times
Roland K. Yeo, Jeff GoldThe paper explores problem‐based learning (PBL) as a useful methodology in leadership development during turbulent times. It identifies several pertinent action points for…
Analysis of the innovation strategy of technical‐intensive industries: scenario analysis viewpoint
Hung‐Fan ChangThe purpose of this study is the analysis of innovation in technology‐intensive industry strategy, by applying scenario analysis (SA) to master the development of the market…
Getting the customer interested in your innovation: role of distribution and promotion strategies
Arijit Sikdar, Prakash VelAll innovations launched in the market do not necessarily enjoy the returns they deserve. The purpose of the paper is to explore the role played by distribution and promotion in…
A survey of marketing barriers of sport institutions in Iran
Mehrdad Estiri, Hashem Aghazadeh, Hamzeh Rayej, Tannaz RaoufiPreparing and presenting proper marketing programs are of paramount importance in establishing and developing sport activities in any country. The reasons behind the apparent lack…
Measurement of enterprise architecture readiness within organizations
Bahman Jahani, Seyyed Reza Seyyed Javadein, Hassan Abedi JafariThe purpose of this paper is to present a model for measuring enterprise architecture (EA) readiness in organizations.
Funding of human service sector nonprofit organizations (HSNPs)
Deborah Kelly, Alfred LewisThis article aims to examine the dynamic nature of the sources of funding for not‐for‐profit (NPs) organizations with particular reference to NPs in the human service sector NPs…