International Journal of Pharmaceutical and Healthcare Marketing: Volume 1 Issue 1
Table of contents
Purchaser‐provider interaction in UK public health: improving stakeholder cooperation
Janet Carruthers, Michel Rod, Nicholas J. AshillThe purpose of this paper is to examine the bases of positive relations between suppliers and purchasers of healthcare services. In doing so, it examines the nature of cooperation…
eHealth information quality and ethics issues: an exploratory study of consumer perceptions
Charles Bodkin, George MiaoulisMarketers and health care providers alike have been actively using the internet to provide information and market a wide variety of health care services and products. This study…
Marketing cardiopulmonary resuscitation and defibrillation training programs to nontraditional responders
Julie Z. SneathTo illustrate the challenges involved in communicating cardiopulmonary resuscitation (CPR) and defibrillation information and providing lay person training to improve the chance…
Do mergers and acquisitions create shareholder wealth in the pharmaceutical industry?
Mahmud Hassan, Dilip K. Patro, Howard Tuckman, Xiaoli WangThe purpose of this paper is to analyze mergers and acquisitions (M&A) focusing on the US pharmaceutical industry in the period 1981‐2004. This industry is chosen because it is…
Winning the China vitamin war by building a strong brand
Junsong Chen, Willem P. BurgersTo provide insight on the characteristics of the Chinese multi‐vitamin marketplace and to discuss key issues involved in marketing work, including market testing, product…
ISSN:
1750-6123Online date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr. Avinandan Mukherjee