Table of contents
Entrepreneurial marketing and digital political communication – a citizen-led perspective on the role of social media in political discourse
Nihar AmoncarThe paper intends to explore the role and function of citizen-led social media forums in the marketing of political discourse. Using the entrepreneurial marketing (EM) perspective…
725
Examining the boundaries of entrepreneurial marketing: a bibliographic analysis
Caitlin Ferreira, Jeandri RobertsonLiterature in the entrepreneurial marketing (EM) field continues to flourish with a noted increase in publications in recent years. This study aims to conduct a bibliographic…
422
Religio-centric product strategy on marketing performance
Hendar Hendar, Moch. Zulfa, Alifah Ratnawati, Mulyana MulyanaThe purpose of this paper is to investigate and test the role of religio-centric product strategy (RPS) in mediating the relationship among marketing innovativeness (MI), market…
646
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones