Table of contents
Promotional channels of FMCG firms and tourism: A standardisation/adaptation perspective
Konstantinos Poulis, Efthimios PoulisThe purpose of this paper is to shed more light on the influence of a tourism‐oriented environment on the promotional channel strategies of fast‐moving consumer goods (FMCG) firms.
The role of portfolio diversification in the hotel industry: Evidence from the Italian market
Claudio Giannotti, Gianluca Mattarocci, Luca SpinelliThe purpose of this paper is to study whether geographic and sector diversification allow for a significant reduction in the risk exposure of a portfolio of hotel investments in…
Connecting the Mediterranean system of innovation: a functional perspective
Henry Lopez‐Vega, Juan Ramis‐PujolThe purpose of this paper is to provide a first exploratory overview of the Mediterranean system of innovation and present the results of interactive work with 25 innovation…
Is there new evidence to show that product and international diversification influence SMEs' performance?
Fernando Muñoz‐Bullón, Maria J. Sanchez‐BuenoThe purpose of this paper is to examine the joint effect of product and international diversification strategies on the performance of small and medium enterprises (SMEs) in Spain.
Assessing the consumer's choice of purchase channel in the tourism sector: Evidence from Spain
Alicia Izquierdo‐Yusta, María Pilar Martínez‐RuizThe purpose of this paper is to analyse the most important economic factors that determine choice of distribution channel when booking a tourism service. The theoretical framework…
Building brand equity with environmental communication: an empirical investigation in France
Florence Benoit‐Moreau, Béatrice ParguelUsing Keller's brand equity framework, the purpose of this paper is to investigate the impact of the firm's environmental communication on brand equity, and specifically its…
Cultural factors affecting consumer behaviour: a new perception model
Eleonora PantanoThe purpose of this paper is to study consumers' perception regarding Calabrian local products and the role of Magna Græcia culture in their buying behaviour, in order to identify…
ISSN:
1450-2194Online date, start – end:
2006Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Demetris Vrontis