Journal of Fashion Marketing and Management: Volume 5 Issue 2
Strapline:
An International JournalTable of contents
Relationships between optimum stimulation level and willingness to use mass customisation options
Ann Marie Fiore, Seung‐Eun Lee, Grace Kunz, J.R. CampbellMass customisation, defined as the mass production of individually customised goods and services, aims at providing products and services that are more suited to the needs or…
An exploratory study of the consumer decision process for intimate apparel
Cathy Hart, Belinda DewsnapIn contrast to outer apparel, academic research has neglected consumer behaviour for intimate apparel or lingerie. It is argued that within this category the bra deserves singular…
3D body scanning systems with application to the apparel industry
Cynthia L. Istook, Su‐Jeong HwangThe ability to customise garments for fit is directly tied to the availability of a comprehensive, accurate set of measurements. To obtain accurate physical measurements, a basic…
Fashion leaders’ and followers’ attitudes towards exotic leather apparel products
Bonnie D. Belleau, Kelly NowlinThe domestic exotic leather industry (for the purposes of this study exotic leather was defined as ostrich, emu and American alligator) has been in existence for many years, but…
A detailed study calculating the cost of preparing a collection
Ziynet AktugluPreparing a collection is a costly process when compared with mass production. Although it is a short‐run process, there are high unit costs due to the need for ordering knitted…
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes