Journal of Fashion Marketing and Management: Volume 13 Issue 4
Strapline:
An International JournalTable of contents - Special Issue: Fashion marketing and management in the Asia‐Pacific region
Guest Editors: Gail Taylor
Buyer‐supplier relationships in Dongdaemun fashion market: relationship quality model
Ho Jung Choo, Ji‐Wook Jung, Ihn Hee ChungThis paper aims to examine the structure of buyer‐supplier relationship quality perceived by small‐sized fashion businesses with their major supplier.
Factors influencing internet shopping behaviour: a survey of consumers in Thailand
Orapin LaohapensangAn exploration of factors influencing internet shopping is conducted using the theory of planned behaviour (TPB) as the theoretical base. The theory holds that a potential…
Potential niche markets for luxury fashion goods in China
Ling Gao, Marjorie J.T. Norton, Zhi‐ming Zhang, Chester Kin‐man ToThe purpose of this paper is to investigate market segmentation of affluent Chinese consumers and develop profiles of identified segments for potential target markets for luxury…
Consumer attitudes towards brand extensions of designer‐labels and mass‐market labels in Hong Kong
Shuk‐Ching Liu, Tsan‐Ming ChoiThe purpose of this paper is to examine the difference in consumer attitudes towards fashion brand extensions (FBEs) between designer labels (DLs) and mass‐market labels (MLs) in…
Information source usage in teen apparel purchases: China, Japan and the United States
Allen D. Schaefer, R. Stephen Parker, Charles M. HermansChina, Japan, and the USA represent three of the world's most important teen apparel markets. The purpose of this study is to consider the sources of apparel brand information…
Perception of appearance and use of appearance products among Chinese women
Karen Kaigler‐Walker, Zelda L. GilbertThe purpose of this paper is to determine and assess generational differences in Chinese women's perception of appearance and appearance products that can be explained by the…
Creating brand equity in the Chinese clothing market: The effect of selected marketing activities on brand equity dimensions
Xiao Tong, Jana M. HawleyThis paper aims to explore the effectiveness of eight selected marketing activities in creating brand equity in the Chinese clothing market.
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes