Journal of Fashion Marketing and Management: Volume 10 Issue 4
Strapline:
An International JournalTable of contents
An investigation of competitive pricing among apparel retailers and brands
Genessa M. Fratto, Michelle R. Jones, Nancy L. CassillThe aim of this paper is to investigate competitive pricing strategies of apparel brands and retailers.
Predicting purchase intention of a controversial luxury apparel product
Teresa A. Summers, Bonnie D. Belleau, Yingjiao XuThe aim of this study is to determine, using the Theory of Reasoned Action (TRA), affluent female consumers' purchase intention of a controversial luxury product, apparel made…
Niche market strategy in the textile and apparel industry
Erin D. Parrish, Nancy L. Cassill, William OxenhamThe purpose of this study is to examine how the textile and apparel industry can utilize a niche market strategy in order to compete with lower priced imports.
A structural model of fashion‐oriented impulse buying behavior
Eun Joo Park, Eun Young Kim, Judith Cardona ForneyThis study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the context…
Value and fairness in US textile industry partnerships
Lorynn Divita, Nancy Cassill, David LudwigThe purpose of this paper is to develop a demographic profile and to examine the types of value (social and economic) and fairness received from strategic partnerships between…
Factors of dress affecting self‐esteem in older females
Hyun‐Mee Joung, Nancy J. MillerThe purpose of this study is to examine: direct effects of appearance management and fashion involvement on social participation; direct effects of social participation…
Play in fashion: bridging China to the west with a look at Taiwan fashion branding
Sharon (Hsueh‐Kuan) HungThe purpose of this paper is to investigate strategies of European and Taiwanese fashion marketing and give explanations for the difference between a successful brand and an…
Competitive e‐tailing strategies for fair trade organizations: Benchmarking against successful commercial organizations
Jaya Halepete, Jihye ParkThis study aims to provide competitive e‐tailing strategies for fair trade organizations using a benchmarking approach.
ISSN:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes