Journal of Marketing Practice: Applied Marketing Science: Volume 5 Issue 5
Subject:
Table of contents
Marketing shopping centres: challenges in the UK context
Malcolm H. Kirkup, Mohammed RafiqExamines the marketing task facing managed shopping centres in the UK. The industry has generally been reluctant to fully embrace the marketing concept and this needs to change as…
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Developments in airline marketing practice
John C. DriverDiscusses how marketing practice is competitively evolving as airlines, in a code‐sharing environment, seek to be more effective, efficient and profitable. It complements changes…
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