Journal of Marketing Practice: Applied Marketing Science: Volume 1 Issue 1
Table of contents
From key account selling to key account management
Tony Millman, Kevin WilsonRecent interest in relationship marketing and customer retentionhas refocused the attention of marketing academics and managers towardskey account management (KAM) systems as a…
Customer satisfaction and the internal market: Marketing our customers to our employees
Nigel F. PiercyMany management theorists and consultants urge companies to focuson their customers′ needs and satisfaction – this is common tostrategic management, the marketing concept, the…
Marketing and business process re‐engineering
James E. LynchFocuses on the relevance and significance to marketing of the newmanagement technique of business process re‐engineering. Currentcriticisms of marketing′s contribution to…
The role of marketing past, present and future
Tim Denison, Malcolm McDonaldResponds to the recent criticism associated with marketing′s poorcontribution to business success. Reviews the state of marketing inBritish industry, drawing on previous research…
Harvesting the nettle
Michael HopkinsThis article is concerned with the management of a crisis situationwhich may occur within a business organization and which is likely toattract media attention. It is argued that…