Table of contents
Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising
Shradha Jain, H.C. PurohitWith the developments of the digital era and considerable developments in ICT, advertisers are leveraging data-driven forms of online advertising to target consumers individually…
1969
ISSN:
0973-211Xe-ISSN:
2754-6721ISSN-L:
0973-211XOnline date, start – end:
2022Journal’s owner:
Shri Ram College of Commerce, IndiaOpen Access:
open accessEditors:
- Professor Simrit Kaur
- Dr. Naveen Mittal