Table of contents
Misusing marketing in misleading voters
Colin Jevons, Jane CarrollFor countless centuries leaders have used external threats as a way of unifying their populations. In these currently troubled times, political marketers can be tempted to take…
Chinese consumer market segments for foreign apparel products
Marsha A. Dickson, Sharron J. Lennon, Catherine P. Montalto, Dong Shen, Li ZhangA consumer survey of a probability sample of 1,628 married adult consumers residing in Beijing, Guangzhou, and Shanghai, China was used obtain basic knowledge on market segments…
Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers
Tao Sun, Marty Horn, Dennis MerrittBased on a multi‐national lifestyle survey, this study investigated consumer lifestyle differences between individualist cultures (Britain and the USA) and collectivist cultures…
Polychronic tendency analysis: a new approach to understanding women's shopping behaviors
Jay D. Lindquist, Carol F. Kaufman‐ScarboroughConsumer researchers have long known that some shoppers prefer to combine errands on their shopping trips, while others tend to focus on one errand at a time. However, there was…
“While stocks last!” Impact of framing on consumers' perception of sales promotions
Soo‐Jiuan Tan, Seow Hwang ChuaThis paper investigates the impact of framing through the use of a vague scarcity restriction (“while stocks last”) on consumers' perception of promotional offers involving…
Multi‐channel marketing in the retail environment
Dennis L. DuffyMulti‐channel marketing in the retail environment involves the integration of marketing activities in retail stores, with catalogs and with online marketing. The online component…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel