International Journal of Bank Marketing
Issue(s) available: 271 – From Volume: 1 Issue: 1, to Volume: 42 Issue: 3
Strapline:
For the financial services sectorVolume 42
Volume 41
Volume 40
Volume 39
Volume 38
Volume 37
Volume 36
Volume 35
Volume 34
Volume 33
Volume 32
Volume 31
Volume 30
Volume 29
Volume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Fintech and banking: friends or foes? Evidence from bank–fintech cooperation
Tu Le, Thanh Ngo, Dat T. Nguyen, Thuong T.M. DoThe financial system has witnessed the substantial growth of financial technology (fintech) firms. One of the strategies that banks have adopted to cope with this emergence is to…
Following the herd? An empirical investigation into the adoption of mobile payment systems
Shiu-Wan Hung, Min-Jhih Cheng, Yu-Jou TungThe adoption of mobile payment remains low in certain regions, highlighting the need to identify the factors that enable and inhibit its adoption. This study aims to address this…
Multichannel service, trust, commitment and engagement: a study in a credit union
Lucimara Gomes, Serje Schmidt, Luciene EberleIn banking services, how customers interact with their bank – whether it’s through the physical branch or online – plays a significant role in how they feel about the experience…
Assessing the evolution of banking reputation literature: a bibliometric analysis
Rosella Carè, Rabia Fatima, Nathalie LèvyThe concept of banking reputation has gained significant attention due to its relevance in the banking industry. A strong reputation has become crucial for a bank’s success, as it…
Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z
Junsung Park, Joon Woo Yoo, Youngju Cho, Heejun ParkThis study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X…
Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator
Himanshu Joshi, Deepak ChawlaThe study investigates the influence of perceived security (PS) on behavioral intention (BI) via the trust attitude process and explores the moderating effects of gender. PS in…
Financial knowledge and responsible credit card behavior: exploring mediators and moderators
Fuzhong Chen, Guohai Jiang, Mengyi GuUnder the background of low consumer financial knowledge and accumulated credit card liabilities, this study investigates the relationship between financial knowledge and…
How informal financial service institutes facilitate the financial inclusion of low-income, unbanked consumers
Sohail Kamran, Outi UusitaloThe present study aimed to provide an understanding of the roles of community-based financial service organizations (i.e. rotating savings and credit associations [ROSCAs] as…
An institutional perspective on the shifts in banking and capitalist ideology: sustainability, social and environmental insights
Mohamed Saeudy, Khaled HussaineyThis paper investigates the development of moralised business ideologies (MBIs) amongst sustainable banks as they navigate social and environmental business prospects.
Empowering women agriculture entrepreneurs: banks' role in achieving sustainable development goals
Tomisin Adefare, Ogechi Adeola, Emmanuel Mogaji, Nguyen Phong Nguyen, Stephen Alaba MogajiThis research aims to explore the role of banks in supporting women agriculture entrepreneurs (WAEs) to contribute towards achieving the Sustainable Development Goals (SDGs). It…
Promoting fintech: driving developing country consumers’ mobile wallet use through gamification and trust
Saleem ur Rahman, Bang Nguyen-Viet, Yen Thi Hoang Nguyen, Sohail KamranM-wallets have emerged as one of the most important financial innovations of the 21st century, enabling users to carry digital cash by securely storing payment methods on their…
Emotions, perceived risk and intentions to adopt emerging e-banking technology amongst educated young consumers
Masoome AbikariThe purpose of this paper is to examine the association between consumers’ emotions towards emerging e-banking technology, perceived risk and subsequent intention to adopt…
Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value
Navid Bahmani, Atefeh YazdanparastWith the goal of helping consumers bounce back from the financial challenges they faced as a result of the COVID-19 pandemic, many firms developed and announced consumer-targeted…
Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships
Stefano Cosma, Daniela PennettaThis work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility.
Psychosocial linkages of consumers' income security, financial well-being and social loneliness
Brent Smith, Sereikhuoch EngExtant research suggests that consumers value the pursuit, attainment and retention of income security and financial well-being (FWB). The authors aim to expand the relevant…
How explicit consumer credit information affects intent to purchase on credit: an experiment
Kristjan Pulk, Leonore RiitsaluConsumer culture is promoting immediate gratification, and the rise of digital financial services is increasing the risk of indebtedness while debt reduces well-being and affects…
How do irresponsibility attributions affect organisational reputation? Evidence from the banking industry
Grzegorz Zasuwa, Grzegorz WesołowskiThis study examines how potentially irresponsible banking operations affect organisational reputation. A moderated mediation model is applied to explain how major aspects of…
Microfinance institutions managers' motivation towards environment protection through green microfinance: the case of the developing country of Cabo Verde
Zenaida Neves Leite, Elisabete Sampaio SáThe paper explores the beliefs and perceptions of microfinance institution (MFI) managers about environmental threats and the role that green microfinance can play in mitigating…
Does environmental reporting of banks affect their financial performance? Evidence from India
Deepthi S. Pawar, Jothi MunuswamyThe present study aims to investigate the effect of environmental reporting on the financial performance of banks in India.
Exploring the role of analysts in identifying and communicating the value of bank CSR activity
Ruwan Adikaram, Alex HolcombIn this study, the authors investigate if analysts, as knowledgeable information intermediaries, can correctly identify bank corporate social responsibility (CSR) activities and…
Do sustainable banking practices enhance the sustainability performance of banking institutions? Direct and indirect effects
Abu Bakkar Siddik, Li Yong, Arshian SharifThere is a dearth of empirical research examining the influence of various facets of sustainable banking on the environmental sustainability performance (SP) of banks in…
“One size doesn't fit all”. Bank switching decisions and customer vulnerability in Europe
Marcos Fernández-Gutiérrez, John AshtonThis paper examines the relationships between bank switching and both customer vulnerability and consumer-oriented policies (financial education and disclosure practices).
Embracing paradox: middle managers’ compassion and the vulnerable customer
Andrés Salas-Vallina, Alma Rodríguez Sánchez, Manoli Pozo-HidalgoThis study explores the phenomenon of compassionate leadership, a promising concept in management literature. Despite significant contributions towards the understanding of its…
Financial capability and financial anxiety: comparison before and during the COVID-19 pandemic
Jing Jian Xiao, Kexin MengThis paper aims to examine and compare the associations between financial capability and financial anxiety (FA) before and during the coronavirus disease 2019 (COVID-19) pandemic…
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?
Damianos P. Sakas, Nikolaos T. Giannakopoulos, Marina C. Terzi, Ioannis Dimitrios G. Kamperos, Nikos KanellosThe paper’s main goal is to examine the relationship between the video marketing of financial technologies (Fintechs) and their vulnerable website customers’ brand engagement in…
Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context
Diego Monferrer Tirado, Lidia Vidal-Meliá, John Cardiff, Keith QuilleThis research aims to determine to what extent corporate social responsibility (CSR) actions developed by bank entities in Spain improve the vulnerable customers' emotions and…
Gender disparities in financial resilience: insights from South Africa
Bomikazi Zeka, Abdul Latif AlhassanWhile the extant literature has explored issues related to the access, usage and availability of financial services, the ability of households to withstand financial adversities…
Social performance, financial risk and financial performance in microfinance institutions
Kuldeep SinghThis paper examine whether social performance moderates the linkage between financial risk and financial performance in microfinance institutions (MFIs). The study focuses on the…
Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector
Damianos P. Sakas, Nikolaos T. Giannakopoulos, Panagiotis TrivellasThe purpose of this paper is to examine the impact of affiliate marketing strategies as a tool for increasing customers' engagement and vulnerability over financial services. This…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami