What should the travel industry do as the world becomes more of an office?

Abstract

Purpose

This study aims to guide travel agencies to adapt their services to the expectations of digital nomads and to create new packages.

Design/methodology/approach

This study, which is undertaken with the social constructivism approach, is designed as a case study. Secondary data on Remote Year as the case, experiences were obtained within the Trustpilot application. Four hundred and eighty-seven useable comments made between 2016, the year of its establishment, and 2024 were accepted as documents. These data were supported by interviews.

Findings

The findings of the study basically identify that the services provided by RY provide physical, social and psychological support to the digital nomad and are therefore preferred.

Originality/value

This study attempts to address the lack of supply-side studies in the digital nomadism literature. The concept of NomadEase was introduced to the literature and the need for entrepreneurs to manage physical, social and psychological resources together and in harmony was emphasized.

Citation

Sökmen, S. and Çapa, A.B. (2024), "What should the travel industry do as the world becomes more of an office?", Worldwide Hospitality and Tourism Themes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/WHATT-03-2024-0048