Acknowledgements

Acknowledgements

This case was written by Melodena Stephens using company information and interviews, and its intention was to provide material for class discussion through publication. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. This case would not have been possible without the inputs and data from Rocio Fonseca, Sebastián Díaz and the Start-up Chile team.