Can Corporate Social Responsibility Make Business Sense? Framework Based on ITC e-Choupal

Abstract

Corporate Social Responsibility (CSR) has been in practice in India even before it was mandated by the Companies Act, 2013. While the objectives of CSR varied from philanthropy, being socially responsible to improving the corporate image, the relationship between financial performance and CSR has not been established. Also only a few companies are aligning their CSR activities with their corporate goals. This chapter builds a framework for integrating business with its CSR activities. The first part of the chapter describes how the concept of CSR evolved over years in general and specifically in India. It also discusses the current status of CSR in India. The second part of the chapter uses a well-known CSR model of e-Choupal to build a framework to integrate CSR with business.

Citation

Venugopal, P. and Agrawal, D. (2023), "Can Corporate Social Responsibility Make Business Sense? Framework Based on ITC e-Choupal", Gupta, A.D. (Ed.) Strategic Corporate Responsibility and Green Management (Critical Studies on Corporate Responsibility, Governance and Sustainability, Vol. 16), Emerald Publishing Limited, Leeds, pp. 69-81. https://doi.org/10.1108/S2043-905920230000016005